2008 August, the 18th - A historical moment in crop yield information gathering. Potato business intelligence is only one click away from your desktop.With Croplook.com a new way of actual and accurate data gathering becomes within reach. For every professional in the potato industry who wants to make decisions on reliable figures with a high level of actuality. For the lowest price ever!

Croplook's data gathering starts with satellites that routinely scan radiation data from the earth's surface. This remote sensing data is processed through a unique data modell called SEBAL. This model is the only one in the world providing absolute yield numbers in killogram per hectare. Without the need of any ground support. That's why it's available in such a big area and offered for such low prices.

On the new portal www.croplook.com  actuel crop information is bought easily per parcel. A parcel represents an area of 25 x 25 kilometers and can be choosen freely. Just click the parcels on the map of Europe, buy them and you get direct acces to the actual crop growth information during the whole growth season of the crop. But even when you buy a parcel after the growth season the data will be held available. Buy as many parcels as you like, the more parcels you buy the cheaper they become.

The first crop offered are potatoes. Wheat is allready possible for interested people.

July 27, 2009 - Laboratory and knowledge institution Altic first succeeded in linking the satellite images of Fieldlook to a fertilizer. Altic this year launched a system allowing variable fertilization based on satellite imagery. The system follows potatoes during the growing season several times on the basis of development and nitrate content in leaf. This leads to an average fertilization for a field. This is the first time in the Netherlands that such site-specific fertilization is possible.

July 7, 2009 - This weekend, the website is expanded to include some new features for more convenience. Thus, the choice between a season legend (real picture of differences within the field) or a week legend (differences in the field maximum visible) is made easily with one click on a button.

Also no more need to click "SAVE" after changing cropinformation and a symbol of binoculars indicates if you are looking to a field of yourself or of a fellow grower.

June 10, 2009 - For several weeks Fieldlook.com is available in the Belgian province of Limburg. The Province of Limburg has the satellite information purchased from Basfood in 2009. The Province makes it possible that farmers in the province can use Fieldlook this year for free. Meanwhile there are more than 3,000 hectares subscribed by Belgian farmers.

The Belgian press has picked up this initiative. Hear and see more about Fieldlook in a nice report on: http://www.boerenstebuiten.be/default.asp?MovieId=1304

May 15, 2009 - The season has started great with the beautiful weather of recent weeks. Certainly we made good satellite pictures of all fiels the first weeks. Most of the fields have 5 nitrogenpictures available.

When you subscribe you instantly receive all previous recordings of this year. Fill in just the necessary information to your crop fiels, including the expected harvestdate. Click easily on the colored beads in the graph to go back to an earlier recording. Under the graph you can see the corresponding color map of the time. View and compare the developments of the various parameters, also see the Field My Analysis page.

Have you subscribed yet but want to see how you like working with color charts and graphics? Click on the Home page on the Free Tour button and see the possibilities that Fieldlook offers.

March 28, 2009 - Fieldlook.com 2009 significantly improved compared to last year. The satellite images are now available across the Netherlands, the images are made every week if the cloud cover permits and there are a lot new useful features. Underneath a few of the innovations.

See More ...
Fieldlook.com provides over 10 parameters of your crops. They are now sorted in logical groups.

GROWTH
- Biomass production (kg / ha / week)
- CO2 intake (kg / ha / week)
- LAI (m2 leaf/m2 soil)
- Vegetation Index

MOISTURE
- Evaporation deficit (mm / week)
- Actual evaporation (mm / week)
- Surplus or deficit (mm / 2 weeks)
- Reference evaporation (mm / week)

MINERALS
- Nitrogen in upper leaf layer (kg / ha)
- Nitrogen in leaf (kg / ha)
In addition, you can order yield information from potatoes, cereals, sugar beet and (new this year) maize.

More features ...
Some of the useful new features on Fieldlook.com.

- Improved tool to draw your fields
- You can also draw your fields by coordinates or a shape-file
- User friendly overview page with all your fields
- Parameters are conveniently arranged in groups
- There is an improved legenda in the images
- Value per pixel is directly retrievable
- Plot location and size 2x adaptable during the season
- There is a separate page to analyse your parameters within a field to compare, from other fields and even fields from other growers

Together ....
A large number of consultancy organizations take part in Fieldlook. To help you with advice and support to it. You simply select your crop consultant on the detailpage of your field. Together with your crop advisor know you more.

Learning together is important. Fieldlook.com supports learning from fellow growers in 2009 because you can let them see your fields. And you with them! An ideal instrument for your studyclub.

March 28, 2009 - Today Fieldlook.com is opened for the new growing season. From this year available throughout the Netherlands and with more pictures. All the parameters are provided each week this year, when the cloud cover permits. That means a substantial increase of current data from your crops.

Look in your crop
Add your fields and get the best pair of eyes available to look to the crops on your land. Satellites look if they are inside the crop. This gives you vital information from plants with the eye can’t see. And you get them directly in absolute numbers, such as kilograms per hectare or millimeters per week. The basis for further analysis, interpretation and acting. Growing at the highest level begins with measuring the crop!

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